Shaping Tomorrow

#WirSindNRW

In Germany, more and more voices express pessimism and concern about the future. But a look at North Rhine-Westphalia (NRW) shows why it's worth to be optimistic. #WirSindNRW features people who inspire hope — visionaries full of ideas who are shaping our tomorrow.

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A country full of ideas, hope, and innovation

#WirSindNRW is more than a campaign. It’s a movement.

We showcase people who believe in tomorrow and are actively shaping it. At the same time, we empower creative minds, projects, and companies that bring this positive image of NRW to life.

Spreading Optimism for Tomorrow

We want to create a counterpoint to the often negative reporting about Germany as a business location. Because those who look to NRW see people who stand for future, strength, and optimism. #WirSindNRW wants to show that many do not give up. They create new things, take responsibility, and take action for a successful tomorrow.

Presenting NRW as a Business Location

From this attitude emerges a strong region: open, dynamic, and creative. That’s why the campaign is aimed at professionals, founders, and investors who see NRW as a land of opportunity — a modern place to work and live, where innovation and progress create the foundation for economic success.

Empowering Innovators in NRW

Many people feel left behind by rapid (technological) change. We want to give innovation a face and show the people behind these developments. Connecting technology with people builds trust and greater visibility helps innovators find customers and partners more easily.

Highlighting NRW’s Innovative Strength

NRW is more than a business location. It’s a place full of ideas, energy, and confidence. Here, people come together who believe that change can be positive. #WirSindNRW shows that tomorrow isn’t created somewhere else, it’s happening right here. In our cities, workshops, labs, and minds, people work every day on innovative solutions that inspire hope and create opportunities for the future.

Present Your Innovation

Your ideas shape our tomorrow

Do you believe in a future full of opportunity and are actively working to make it real? Then you’re already part of #WirSindNRW. Submit your innovation and show us why you look to tomorrow with optimism. Present yourself and your idea in just a few simple steps:
Submit your innovation
Share your entry and answer a few short questions about your idea, your motivation, and your vision.

Record an interview video

If you like, record a short video answering three questions — become the face of our social media campaign.
Boost your visibility
List your innovation on NRW.GlobalConnect as an offer. It will become part of our innovation marketplace visible to partners, clients, and supporters.
Connect and grow
Get connected with potential clients, partners, accelerators, and networks across NRW. Together, we’re building an ecosystem that links innovation and optimism.
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We’re Looking for All Innovators

Who can participate?

#WirSindNRW is open to all innovators in North Rhine-Westphalia — startups, established companies, universities, hubs, clusters, or public institutions. NRW is home to countless innovative minds who, with clear visions, create opportunities for tomorrow. #WirSindNRW gives these people a face.

Companies (Startups & Established)

Startups and established companies present their latest developments and show the massive impact these innovations will have on our future lives.

Universities & Research Institutions

Scientists in NRW are researching vital developments, aiming to cure cancer and Alzheimer’s, shape the future of energy, or support our daily life through robotics.

Clusters, Hubs & Public Institutions

Networks and public institutions lay the groundwork to give innovators space and connections, enabling their developments to succeed in society.
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How you can support #WirSindNRW

Become a Regional Multiplier

Every region in NRW has its own makers, visionaries, and courageous people. As a regional multiplier, you become part of a movement that shows: we believe in our state and in the people shaping it. Show your optimism and share inspiration. Become a multiplier – Discover the benefits!
Become a MultiplierSee the benefits
Identify regional innovators
Find the innovators, founders, and companies in your region who believe in tomorrow and nominate them so their stories become visible.
Share your personal vision for NRW
Tell us why you believe in NRW. Talk to the people who are shaping tomorrow — and spread a spirit of courage and progress.

Spread the #WirSindNRW Movement

Share the stories of #WirSindNRW. Inspire others and bring new optimism to society. Every voice for a united and strong tomorrow counts!
Showcase local innovation stories
Highlight what’s happening in your region — new technologies, social innovations, or bold projects — all of which make NRW a place where the future is being created.
Strengthen your region’s profile
Help us maintain your region’s innovation database on NRW.GlobalConnect. Together, we’ll create a vibrant picture of the creativity, drive, and hope thriving throughout NRW.

Regional Campaign Multipliers

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Why become a Regional Multiplier?

  • Gain Exclusive Data: Gain access to the raw submissions from your region and use them for your own campaigns.
  • Promote strong locations: Showcase your city as an attractive place for companies and skilled professionals.
  • Compete globally: Support NRW directly in the global competition for investors.
  • Leverage platform reach: Publish your own projects, events, and networks on NRW.GlobalConnect and attract new partners.
  • Foster Public Optimism: Help shift public sentiment encouraging courage, solidarity, and enthusiasm for the future — across society and the economy.

How to Support #WirSindNRW

Join Easily, Create Impact

With #WirSindNRW, you put your region on the innovation map, showing that tomorrow is being created here. Every contribution, every success story, every person moves NRW forward. Together, we can change the mood in our country — step by step, story by story. We’ve made it easy to get started:

Onboard as a Multiplier

Complete the brief Multiplier Onboarding Form to finalize your partnership.

Define Your Profile

Update your organization’s profile on NRW.GlobalConnect to maximize visibility and networking opportunities.

Engage Regional Innovators

Reach out directly to innovators in your network and collect their interview responses for the platform.

Plan Your Marketing Strategy

Coordinate with the #WirSindNRW project team to design regional marketing activities for maximum impact.
Become a Multiplier ->

What is NRW.GlobalConnect?

Connect. Grow. Lead.

NRW.GlobalConnect is the largest digital innovation platform in the state of NRW. We give a face to the people actively shaping our future.

Find customers & partners

Simplify your search for potential partners and customers in NRW and the global innovation hotspots.
Gain visibility for your innovation
Your story can be shared via our social media channels, newsletters, and the NRW.GlobalConnect network.
Join the ecosystem
Become part of the largest digital innovation platform in NRW, operated in close cooperation with the State Chancellery of North Rhine-Westphalia, MWIKE, and NRW Global Business.

Sharpen your profile

Position your organization as a modern, dynamic player to attract talent and investors.

NRW – Heartbeat of Europe

Be part of NRW's success story

#WirSindNRW is a stage, a network, and a movement. Let’s show together that Germany has more people who build instead of complain — who create instead of doubt. Become part of NRW’s success story now!
Submit InnovationBecome a Multiplier